Levi's "Go Forth" is going to the people.....

Love this new idea from Levi’s. The brand’s heritage is based on being workwear for pioneers. Well, they’ve brought this product truth into the 21st century and the brand will now equip a new generation of pioneers and celebrate creative communities across the  USA by launching the Levi’s Workshops in San Fran.
Each Workshop is designed to focus on a specific craft – the first two being printmaking and photography respectively. The Levi’s Workshops will be multi-use spaces, featuring a functional craft-centric Workshop, community event space and retail storefront.
The Levi’s Workshops will serve as community-based extensions of the ‘Go Forth’ brand idea, paying homage to the principles of hard work and civic engagement. For eight weeks, each workshop will invite the general public to participate in interactive demonstrations, educational programming and events.
Levi’s have done an amazing job of bringing the idea of ‘Go Forth’ to the community literally and tapped into a people’s need to belong to a creative community.  This idea is about creating culture and generates real utility.

Thanks to Dan Pankraz for the info....